I created a refreshed brand identity for Taepr Studio, giving the business a more classic and timeless presence.
Kyle was changing the name of his hair studio and needed a new identity to match. The goal was to create something clean that would appeal to an upmarket, primarily male clientele.
I focused on a text-based logo, keeping the design minimal and easy to use across different touch points. The visual direction was inspired by a calm, Scandinavian feel, using a neutral palette of browns, beige, black, and white.
The identity was designed to work across social media, print, and in-studio applications. I delivered the final logo, colour palette, typography, and brand guide, along with mockups to show how the brand could be used in context.
My Role
Brand Designer
Tools
