Sprout Studio's Black Friday
I designed visual assets, motion, and a dedicated landing page for Sprout Studio’s Black Friday campaign—one of the company’s biggest annual launches and revenue drivers.
Previous campaigns had become difficult to communicate, with too many competing messages.
We shifted to a single 25% discount on annual plans, supported by a bold neon visual direction and messaging that highlighted the platform’s core value and recent feature updates.
The campaign ran across email, paid and organic social, and ambassador channels to reach both existing and new users.
I was responsible for creating social visuals, motion assets, and advertisements, as well as building the landing page in WordPress, working closely with the Growth and Product leads.
My Role
Graphic, Motion &
Web Designer
Tools
