Sprout Studio's Year in Review
I designed a launch campaign that helped photographers better understand and celebrate their business performance through simple, shareable insights.
Sprout Studio offered detailed reporting, but many users found it time-consuming to navigate.
To make key insights more accessible and engaging, we supported the launch of Scorecards—an automated email summary of metrics like inquiries, bookings, and revenue—with Year in Review.
In collaboration with the product team, we turned key data points into shareable moments, including each user’s best month, a “Sprout personality” based on feature usage, and their clients’ most popular service.
These were delivered as a personalized recap, with the option to share on social media.
My Role
Creative Lead, Motion & Web Designer
Tools
