Chubby Buns
I created a playful brand concept for Chubby Buns, a fictional burger joint built around bold flavours and over-the-top indulgence.
The goal was to design something fun and memorable that captures the personality of a classic burger spot, while still feeling cohesive across packaging and marketing.
I built the identity around a family of burger characters, each with their own personality, using sunglasses as a consistent visual element to tie them together.
The visual direction draws from old diner aesthetics, using a bold red and off-white palette with checkered patterns, paired with messaging like “bolder, bigger, and unapologetically satisfying" to reinforce the brand's tone.
The final concept includes logo work, character design, menu design, packaging, merch, and marketing assets.
My Role
Brand Designer
Tools
