I created motion and 3D assets for Dermablend's 'Face Card' campaign — a launch built around the return of their #1 bestselling Smooth Liquid Camo foundation.
The concept plays on Gen-Z slang, positioning the foundation as something that simply 'eats' & a 'face card' that never declines. The campaign pairs this with food-adjacent imagery and the visual language of a contactless payment, a nod to the 'card' in face card.
I produced two reels for the campaign: a 3D modelled Smooth Liquid Camo tube animated into a branded credit card completing a contactless tap, and a receipt printing from a terminal to highlight the campaign's 15% off offer.
Beyond the reels, the 3D tube, credit card, and receipt assets were extracted for use across Dermablend's email marketing, website banners, and social channels.
My Role
Motion, 3D & Graphic Designer
Tools
Images on @dermablendca Instagram shot by @dayoungphotographer, Dermablend CC designed by me
